Irish dog food company Pet Master is offering a limited-time discount of 20 percent on orders for the launch of its new website.

Customers in Ireland and the UK can order cat and dog food through the company's new website and have it delivered to their home, thanks to a new partnership with petfood distributer Doig Marketing.

The site allows users to browse and purchase petfood, with instructions for people who may not have as much experience shopping online, and allows for payment via credit card and PayPal.