Customers in Ireland and the UK can order cat and dog food through the company's new website and have it delivered to their home, thanks to a new partnership with petfood distributer Doig Marketing.
The site allows users to browse and purchase petfood, with instructions for people who may not have as much experience shopping online, and allows for payment via credit card and PayPal.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu