DNA Pet Food Inc. has launched “Real Rewards,” an online points program that rewards independent pet specialty store employees and their customers with free petfood.

Each employee can earn up to US$120 in free dog or cat food every month by giving away offers to try a free bag of DNA pet food to consumers.

Each consumer then receives email offers that include their first bag of dog or cat food free and two more high-value discounts totaling more than US$20.00. After 90 days of email offers, each consumer is invited to “tell a friend” by sending them the same offer for free DNA dog or cat food and discounts on petfood.

All coupons associated with the DNA Real Rewards program are printed with the consumer name and pet store name on them, and are tracked to give the employee that made the original recommendation credit in their points account.

Independent pet specialty retailers and employees may register for the program online at www.dnapetfood.com/rewards.