Research and Markets has added a "Dog Food in the US" report to its offerings. The report found improved performance in the US market for dog food in 2012, thanks to sales of premium petfood products.
The report estimates spending on petfood and treats, per dog, is projected to reach US$167 in 2012. An estimated 76 million household dogs live in the US, with a projected population increase of 2 percent in 2012, marking the largest annual increase in the dog population since 2007.
In addition to providing a guide to the size and shape of the market nationally, the report, available for purchase online, provides retail sales data from 2007-2011 and forecasts to 2016.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.