The Calm petfood formula combines three ingredients: L-tryptophan, the amino acid found in turkey and other meats that creates a sense of well-being by creating more serotonin; alpha-casozepine, a peptide found in the protein in milk that calms nerve receptors; and nicotinimide, also known as niacin or vitamin B3, which has the same calming effects as alpha-casozepine. Calm also has a skin complex that helps skin retain moisture, helps heal any skin trauma and helps prevent infections, along with prebiotics and extra fiber as a gastrointestinal support for more normal bowel movements.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.