Chicken first: marketing ploy or quality enhancement?

Chicken as the first ingredient on the ingredient panel of a dry extruded kibble has become more commonplace in the past several years

Greg Aldrich, Ph.D.

June 3, 2007

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Chicken as the first ingredient on the ingredient panel of a dry extruded kibble has become more commonplace in the past several years. Why chicken? It is likely because of its popularity and ready supply rather than anything nutritionally unique or special about chicken. Beef, lamb, fish and other meats could be interchanged in this discussion just as easily.

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