Blue Dog Bakery launched its second year of Pet Treat Pantry, a partnership between the Seattle, Washington, USA-based natural dog treat company and select food banks in Washington, Oregon, Arizona, North Carolina and New Jersey. The partnership provides healthy treats to the dogs of food bank clients.
Pet Treat Pantry invites consumers to purchase a specially marked box of Blue Dog Bakery dog treats and register their donation online using the code found on the box to select one of the participating food banks to direct their donation. For each code registered, Blue Dog Bakery will send a box of treats to the selected foodbank.
"Developing and launching Pet Treat Pantry in 2012 was hugely rewarding for Blue Dog Bakery," said Kyle Polanski, CEO of Blue Dog Bakery. "With the help of consumers, we were able to donate over 2.5 tons of healthy dog treats to our food bank partners. We are excited to continue the program, and are hoping we can top last year's donation total!"
To kick off the 2013 Pet Treat Pantry, Blue Dog Bakery has already donated 3,768 pounds of Blue Dog Bakery treats to five participating food banks across the country. Over the next four months, shoppers can help donate 20,000 more boxes to five organizations. Participating USA food banks include:
â€¢ Rainier Valley Food Bank - Seattle, Washington
â€¢ The Pongo Fund - Portland, Oregon
â€¢ Empty Bowl Pet Food Pantry - Phoenix, Arizona
â€¢ Second Harvest Food Bank of Metrolina - Charlotte, North Carolina
â€¢ The Food Bank of Monmouth and Ocean Counties - Neptune, New Jersey
"Since Hurricane Sandy, our distribution has increased by 20 percent," said Linda Keenan, director of development for the Food Bank of Monmouth and Ocean Counties in Neptune. "We recognize that a family includes pets and many of these families struggle every day to provide for just their children. We want to make sure when we are assisting these families we are including their pets, and the partnership with Blue Dog Bakery and the Pet Treat Pantry program allows us to do just that - and make a difference."
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu