Private label’s new edge in petfood

Paula FloresNovember 4, 2013

The current challenging state of the global economy has opened the door for private label to gain market share as consumers pay more attention than ever to their wallets.

["Emerging markets show much lower penetration of private label.", "Markets with a high level of private label include Hungary and Austria, with a share of over 30% in petfood."]

The acquisition of Vitakraft, a company that ranks seventh in global pet care, by Tiernahrung Deuerer, a private label manufacturer, is…

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