Austin, Texas-based premium petfood company Nulo has set its sights on becoming a national brand after growing to a regional presence in the last four years, according to reports. One of the US's largest independent petfood distributors will begin handling Nulo in April 2014, a distribution deal that could find the company's petfood on the shelves of 3,600 pet stores nationwide.
Nulo is exiting the grocery stores currently carrying its products, and has stopped selling directly to customers online, instead partnering with pet specialty sites. With its expanded distribution, the company aims to attract more customers focused on the healthy, fresh premium petfood trends.
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Pet food safety is top-of-mind all along the production line, and everything from the ingredients to the equipment must offer solutions.
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Many hours, efforts, dollars and brainpower go into pet food companies’ and regulatory bodies’ efforts to ensure that products on the market are safe and healthy for pets.