Austin, Texas-based premium petfood company Nulo has set its sights on becoming a national brand after growing to a regional presence in the last four years, according to reports. One of the US's largest independent petfood distributors will begin handling Nulo in April 2014, a distribution deal that could find the company's petfood on the shelves of 3,600 pet stores nationwide.
Nulo is exiting the grocery stores currently carrying its products, and has stopped selling directly to customers online, instead partnering with pet specialty sites. With its expanded distribution, the company aims to attract more customers focused on the healthy, fresh premium petfood trends.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.