Dogswell has launched its "Unleash the Happy" campaign in celebration of the company's 10th anniversary. The campaign will feature a series of videos highlighting "surprise and delight" moments to tackle everyday problems such as boredom, anxiety and stress.
In the first video, captured on June 20, 2014, Dogswell unleashed the happy on an office of unsuspecting New Yorkers in honor of Take Your Dog To Work Day. "The link between healthy and happy dogs and happy people is real," said Dogswell CEO Brad Casper. "The Dogswell brand stands for food and treats that help dogs be at their healthiest and happiest and we're excited to unleash these dogs on unsuspecting humans in fun, unexpected ways."
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.