Daytime television host and author Rachael Ray and her petfood brand Nutrish have announced a nationwide tour to “make over” cats in various shelters with the hopes of increasing adoptions.
In partnership with GreaterGood.org’s One Picture Saves A Life program, Rachael Ray Nutrish will take the “Shelter Cats are Beautiful” tour to 16 cities across the US and offer professional grooming and photography services to capture the full beauty and personality of cats in need of adoption. The program will also provide shelters with the necessary tips, tools and equipment to groom and capture best possible photographs of shelter pets in the future.
The program helps celebrate the launch of Rachael Ray Nutrish‘s new line of natural food for cats, which is now available in stores nationwide. Proceeds from the sale of Rachael Ray Nutrish go to help animal support organizations—which has resulted in more than US$6.5 million in donations to date.
Rachael Ray will kick off the national tour with an event in New York City on July 11. Then the “Shelter Cats are Beautiful” tour will continue throughout the summer, rolling through: Bentonville, Buffalo, Charlotte, Chicago, Cincinnati, Denver, Detroit, Houston, Los Angeles, Miami, Nashville, Orlando, Philadelphia, Pittsburgh and San Antonio.
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.