Market research David Lummis of Packaged Facts covers the topic, "Alternative petfoods: before, during and after the recalls," a presentation he gave in April 2008 at the Petfood Forum in Chicago. He examines market trends for petfoods that are:
Much of the boom in these products in the US stems from the spring 2007 melamine-associated recalls. He also covers other market drivers for these products including an aging pet population, functional pampering and more interest in health and wellness.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.