Market research David Lummis of Packaged Facts covers the topic, "Alternative petfoods: before, during and after the recalls," a presentation he gave in April 2008 at the Petfood Forum in Chicago. He examines market trends for petfoods that are:

• Fresh,
• Frozen,
• Raw,
• Natural,
• Organic or
• Eco-friendly.

Much of the boom in these products in the US stems from the spring 2007 melamine-associated recalls. He also covers other market drivers for these products including an aging pet population, functional pampering and more interest in health and wellness.

View David Lummis'
Power Point presentation on alternative petfoods, as shown at Petfood Forum