InVivo NSA, a subsidiary of InVivo Group and a French player in animal nutrition and health, has reached an agreement to acquire Brazil-based Total Alimentos. This operation confirms the InVivo NSA development strategy on the industry and allows it to get a key position on the Brazilian market, second market in petfood after the US at world level.
The acquisition of Total Alimentos confirms the petfood global strategy of InVivo Animal Nutrition and Health and allows it to gain a key position in the Brazilian market, according to the company. The expanding group said it is eager to consolidate its position in the sector of petfood in the emerging markets of Latin America and Asia. Furthermore, in order to benefit from both the positive demographic trend and the fast growth of middle and upper classes in Latin America, InVivo NSA wants to accelerate its development in the animal proteins sector.
“The acquisition of Total Alimentos creates a Latin American leader on the petfood market where our group already benefits from a key position in Mexico (3rd market player in the country)," said Hubert de Roquefeuil, CEO of InVivo Animal Nutrition and Health. "It also gives us the opportunity to acquire petfood snacks and superpremium offers to be duplicated at world level and to strengthen our research ability in petfood. Beyond that, Total Alimentos’ positions in feed (dairy cattle, horse and aquaculture) will generate major synergies with our activities in Brazil and speed up our development on these three fast-growing markets.”
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu