In September 2014, Euromonitor International presented the results of its annual pet care research at the National Pet Industry trade show organized by PIJAC Canada. The video (first in a series) presented discussed some of the trends in pet nutrition that featured prominently at the show and reflect well trends observed in petfood retail in the US and Canada.

In the video, Euromonitor takes a look at three trends: locally sourced food, ethically sourced food and "free from" food. The video features Svetlana Uduslivaia, senior research analyst for Euromonitor. The upcoming second videocast will discuss product development trends with emphasis on the expanding array of proteins used in petfood.