The innovators of All-American Pet Nutrition at Simplicity Pet Care are debuting their newest brand, Patriot 5 Star – a first-of-its-kind brand dedicated to philanthropy, the advancement of America and the canines protecting America. Patriot 5 Star’s Long Lasting Dental Chews are now available in mint and cinnamon flavors, and with the launch of the dental chews is a contest called #PatrioticPup: The Search for the Most Patriotic Dog in America.

Patriot 5 Star’s Long Lasting Dental Chews are designed to naturally clean a dog’s teeth and gums, while also freshening breath and preventing tartar buildup. The grain-free formula is made with the highest quality, 100% American-sourced ingredients. The products are made in the US, and a percentage of all sales support US charities.

“Simplicity Pet Care’s mission is to provide every pet across the country with access to amazing products that not only taste great, but are also great for them,” said Simplicity founder and CEO Elliott Haverlack. “We wanted to make the safest, most nutritional products available, and that’s what we’re doing with Patriot. We use the highest quality ingredients there are, and sell them at the most affordable price, period.”

Coinciding with the brand’s debut, Patriot 5 Star is launching the #PatrioticPup Competition: The Search for the Most Patriotic Dog in America.

As a continuation of Patriot’s “Pay it Forward” platform, this unique competition is designed to let consumers help decide which charities Patriot donates to throughout the year. In 2016, the company will focus on charities supporting American pets, veterans and active military.

Pet owners can enter their dogs’ photos and information via Facebook, Instagram and Twitter for the chance to win money for their favorite charity as well as prizes of American made treats and toys for their dog. Each month, Patriot 5 Star will award a $1,000 donation to the charitable organization of the winning pet parent’s choice along with a basket of goodies for the month’s winning patriotic pup. At the end of the year, one of the 12 four-legged finalists will be named “The Most Patriotic Pup in America,” and awarded $100,000 for a charity of their choice.