“We have been so excited by the positive response that Dogs Love Kale has received from bloggers, consumers and distributors in such a short amount of time,” said Dawn Ward, vice president of Healthy Treats Inc., makers of the Dogs Love Kale products. “To be able to share our products internationally after launching less than two years ago is quite an honor. It’s further proof that the use of more natural human-grade ingredients are as important to retailers all around the world as they are to their customers.”
Steven Charman, purchasing director of Pets Corner, added: “We at Pets Corner are known for having unique and exceptional products, and this is because we use specialist suppliers who are often very small but have great innovative and market leading products. We want to help them grow and they help us and our customers by creating great products. This is why we are so excited about adding Dogs Love Kale to our store offering.”
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.