The Pet Food Institute (PFI), whose members make 98% of all US pet food products, has launched a new website at www.petfoodinstitute.org.
The refreshed and redesigned website supports PFI’s mission of providing factual information about pet food safety and nutrition, and advocating for a transparent, science-based regulatory environment for its members.
The website features pet food essentials, a newsroom, archive of public comments, and a new blog, The Whole Bowl. Content across the site will help pet lovers, media and other stakeholders find accurate information about how nutrition and safety drive today’s carefully crafted pet food recipes, and how the ingredients support these priorities. Visitors will also find information about how they can help to keep pets happy and healthy. PFI has launched a Twitter handle, found online at @USPetFood, to promote these digital resources.
“The Pet Food Institute is committed to providing factual information about pet food safety and nutrition, and our new website offers a user-friendly platform to promote these pillars,” said Cathleen Enright, PhD, president and CEO of PFI. “PFI is available as a resource to policymakers, media, regulators and pet lovers across the country as they seek to learn more about US pet food. Our new website and Twitter handle will allow us to share this information in the digital space.”
For nearly 60 years, PFI has served as the voice of US pet food makers. PFI is dedicated to:
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.