How to successfully rebrand cat, dog food packaging
Petfood Forum presenter shares tips for more effective pet food rebranding.
Rebranding can transform a pet food company's image. The case of Oxbow Animal Health was discussed by Melissa Ross, director of marketing for Oxbow Animal Health, and Stefan Hartung, creative director at Ideas that Kick, in an interview before their presentation at Petfood Forum 2016.
Hartung said that a…