Pet Food News / Pet Food Market Trends
on January 5, 2017

Discounted pet food less likely to be purchased in US, EU

Certain characteristics of pet food buyers make them less likely to buy promotions.

Less dog and cat food is sold via promotions, such as discounts and rebates, than other household items in Western economies studied by Information Resources, Inc. (IRI), a market research firm.

In IRI’s report “Price and Promotion in Western Economies,” pet food and pet care items had the…

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