Pet Food Market Trends
on May 1, 2017

How human food trends are impacting pet food formulation

With pet humanization in charge, the pet food industry must strike a balance between giving consumers what they want and giving pets what they need.

If ever there were times when pet food formulators could focus completely on pet nutrition without considering any other external factors, they are long gone. These days, manufacturers must contend with a host of complicated needs and wants from both animals and their human owners, including balanced nutrition, innovative and…

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