Bravo Pet Foods has announced that their internet-enabled training program has been extensively revamped to educate trade partners about their newly expanded portfolio of natural diets, chews and treats. New sections have been added to bring session participants up to speed on Homestyle Complete freeze dried raw diets for dogs, as well as Canine Cafe and Feline Cafe canned dinners. Additional enhancements have also been made to help retailers address customer questions about the company’s flagship raw frozen food line.
After viewing a 12-minute video session and completing a brief, 15-question quiz, successful test takers will receive a personalized certificate of completion, plus a complimentary Bravo t-shirt. To enable sales professionals to log in and start learning wherever they are, the Bravo online training program can be accessed directly from the Bravo website.
“This newly expanded program was designed to provide distributor sales representatives, retail store associates and product demonstration teams with the knowledge they need to detail shoppers on the benefits of Bravo,” said Bravo Pet Foods co-founder Bette Schubert in a press release. “We encourage everyone who has already graduated to come back and see what’s new from Bravo.”
Bravo Pet Food is not the only company utilizing online training. FSMA online compliance education courses are also available to industry professionals. The Course, HARPC Online, allows food industry employees to take a pathway through FSMA’s required components for a food safety plan, including hazard analysis, preventive controls, monitoring, verification and validation procedures, developing a recall plan, record-keeping procedures, and GMPs.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
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