Packaged Facts released a report on US market trends in the fish, small animal, reptile and bird category. According to the report, the market for small pet products is a modest component of the overall US pet products market, capturing sales of US$2,340 million in 2017. Growth for the market has remained flat in 2016 and 2017, with steady sales for fish and aquarium products and declining sales for companion bird products offsetting gains in the small animal and reptile product categories.

PetSmart and Petco continue to play a dominant role in driving sales for FBSAR markets, although pet specialty independents are an important component as well. The challenge in the FBSAR market is the declining ownership in most pet categories other than dogs and cats. However, both fish and reptile ownership increased in 2016 and 2017, pointing to a potential improvement in market growth. 

What the Packaged Facts report offers

Fish, Small Animal, Reptile, and Bird Products: U.S. Pet Market Trends and Opportunities provides an analysis of the sale of products and foods designed for fish (including freshwater and saltwater species), small animal pets (hamsters, rabbits, guinea pigs, etc.), reptiles (turtles, snakes, geckos, chameleons, etc.), and companion birds (budgies, canaries, and parrots, etc.) through all channels in the US market, focusing on the key segments driving the market and highlighting sales trends.

The report covers sales of product segments and top marketers within each of the pet categories. For example, the report includes a channel breakdown of small pet product sales in the US in 2017. The breakdown shows reptile product sales leading in both independent stores and pet specialty chains.