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Pet Food News
on June 12, 2018

Pet food communication tools: Social media management

Marketing communications firm Woodruff offered advice on how pet food companies can juggle all their social media accounts while maintaining a uniform message.

Especially during a recall or other crisis, managing multiple social media platforms can challenge pet food companies. Pet food and treat companies often have various public social media accounts, such as Twitter or Facebook, that may reach distinct groups of digitally connected pet owners. Yet messaging across all these…

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