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Pet Food News
on June 20, 2018

Pet food communication tools: Social media monitoring

Social media monitoring tools allow a pet food company to read what people post about competitors’ products.

While a pet food company curates its own social media accounts, it must also keep an eye on what others say about the company on social media, websites, blogs and other online forums. Marketing communications firm Woodruff recommended specific communications tools and strategies to help dog and cat food…

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