Pet Food Market Trends
on August 13, 2018

Mars, Purina pet food e-commerce strategies paying off

Mars Petcare and Nestlé Purina PetCare both have strategies to continue building their presence in cyberspace.

The alphas of the pet food pack see e-commerce as an opportunity to boost sales by shortening the path to purchase, while also building connections with consumers to help inform them about dog and cat food. Mars Petcare, the highest-grossing pet food company worldwide, and second-ranked Nestlé Purina PetCare

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