Owners buy pet food with better smell over pungent peers

Surveys found that pet owners may be more likely to purchase pet foods with more pleasing aromas compared to pungent competitors.

Smell connects strongly with both human and dog emotional responses, a biological fact pet food formulators can use to boost customer loyalty, said Chloé Champion, marketing and communication director for Diana Pet Food, during the Petfood Industry webinar “Improving pet food smell to increase brand loyalty.” Surveys…

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Digital Edition

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October 2021
In the October 2021 issue of Petfood Industry, read about small pets, aflatoxin and other topics.

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Feature

By Lindsay Beaton

Small pets make bigger mark than ever on the industry

While dogs and cats continue to reign supreme, the growth of the “other” pet space can’t be denied: 9.9 million homes own a bird, 6.2 million homes have a small pet (usually small mammals) and 5.7 million homes own a reptile.

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Feature

By Lindsay Beaton

‘Other’ pets get a boost as trends from dog/cat catch up

Pet owners with birds, small mammals and other types of non-dog/cat animals are demanding the best for their feathered, furry or scaly friends.

READ MORE in Petfood Industry magazine

Owners buy pet food with better smell over pungent peers

Surveys found that pet owners may be more likely to purchase pet foods with more pleasing aromas compared to pungent competitors.

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Digital Edition

Read the October issue of Petfood Industry!

Owners buy pet food with better smell over pungent peers

Surveys found that pet owners may be more likely to purchase pet foods with more pleasing aromas compared to pungent competitors.

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