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Pet Food News / Pet Food Palatability
on October 29, 2018

Owners buy pet food with better smell over pungent peers

Surveys found that pet owners may be more likely to purchase pet foods with more pleasing aromas compared to pungent competitors.

Smell connects strongly with both human and dog emotional responses, a biological fact pet food formulators can use to boost customer loyalty, said Chloé Champion, marketing and communication director for Diana Pet Food, during the Petfood Industry webinar “Improving pet food smell to increase brand loyalty.” Surveys…

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