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Pet Food News / Pet Food Market Trends
on January 4, 2019

Blue Buffalo plans to double mass market distribution

General Mills plans to double the distribution of Blue Buffalo in the food, drug and mass market channel during the second half of fiscal year 2019.

General Mills plans to double the distribution of Blue Buffalo in the food, drug and mass market channel during the second half of fiscal year 2019. In the first half of fiscal year 2019, retail sales of Blue Buffalo increased by nine percent. Market share increased by .4 points compared…

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