WellPet, LLC, the number-one independent, family-owned natural pet food company, announced that Bill McDonald has been elevated to the role of chief financial officer. In this new position, he’ll assist the WellPet family of brands as the company strives to further its global footprint and mission as a pioneer in natural pet food while providing oversight of budgeting, forecasting and strategic growth.

McDonald has been with WellPet for nearly a decade and has been instrumental in the company’s recent growth. In his tenure, McDonald has contributed to the launch of numerous natural food and treat products for cats and dogs such as the move into raw nutrition and the expansion of Wellness Natural Pet Food to the UK and Asia Pacific markets. McDonald previously served as Senior Director of Financial Planning and Business Development and has been an integral leader of the company’s acquisitions of Minneapolis-based Sojos and Netherlands-based WHIMZEES brands, which represent leading capabilities in the raw and freeze-dried pet food sector and the pet dental chews category respectively. His deep roots in finance also include management and financial planning roles for consumer brands and accounting roles for PricewaterhouseCoopers.

“Bill has been a tremendous partner throughout his career at WellPet, and we are eager to welcome both his experience and strong passion for our business into the fold of our senior leadership team,” said Camelle Kent, CEO of WellPet. “It was immediately clear that Bill was the best choice for the role, and being able to recognize and promote him from within makes this appointment even sweeter for the WellPet family.”

In his new role, McDonald will have a hand in multiple departments across the company, working closely with corporate controls, information technology, financial planning and manufacturing.

“My ten years at WellPet have given me an amazing opportunity to get to know the business and our brands from the inside out. This next step will give me the chance to harness that expertise to help us continue our growth and introduce even more pet parents to the value of national nutrition,” said McDonald. “I look forward to building relationships with the full global leadership team as we continue to drive our business forward.”

McDonald lives with his family in Westborough, MA and is preparing for the arrival of a new puppy. He will continue to operate out of the company’s headquarters in Tewksbury, Mass. To learn more about WellPet and its family of brands, visit www.wellpet.com.