Matrix Partners, a full service pet-centric marketing, communications and design firm based in Chicago, was recently named a recipient of a 2019 Graphic Design USA award in the American Package Design Awards competition. Matrix Partners was honored for a design they created on behalf of Charlee Bear, which invigorates a well-established brand with vibrant colors and whimsical fonts. Graphic Design USA’s annual competition recognizes excellence in graphic design, along with the power of design to appeal to consumers at crucial moments. The organization believes that package design and related disciplines are increasingly significant factors in the buyer decision-making process.
“No one deserves this kind of recognition more than our wonderful creative team,” says Don Tomala, managing partner of Matrix Partners. “They have worked really hard on this package design, and we are so proud of what they have managed to accomplish for Charlee Bear’s rebranding.”
The packaging for Gott Pet Products’ lines of Charlee Bear dog treats was designed with both current and future customers in mind. The energetic update creates cohesion between the Charlee Bear Original and Charlee Bear Grain Free dog treat lines, while also featuring a window on the outside of the bags, allowing customers to see the treats inside. Charlee Bear’s tagline, “Beary tasty treats!”, is displayed prominently on the packaging, along with other key product information, such as “Made in the USA”, “Less than 3 calories per treat” and the individual treat flavors.
Graphic Design USA has been a leading source of industry information for graphic design professionals for over 55 years. The organization, which received over 2,000 entries for its design competition for the past four years, honors only the top 15% of applicants.
This isn’t the first Graphic Design USA award Matrix Partners has received. They were previously honored in 2018 for their work on Sustainably Yours Natural Cat Litter, and in 2017 for their designs on behalf of Caru Pet Food, Freshworx Litter and Replenish Pet Food.
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.