Fiberstar Inc., a global market leader in clean label food ingredient solutions for the food and beverage industry launched a new innovative website.

After extensive research, Fiberstar revamped the new website to improve the digital experience. Now, the website offers global visitors updated ingredient usage tables by food application and video tutorials. And, this site gives the market access to industry news and technical blogs. The redesigned homepage highlights Citri-Fi’s natural citrus fiber products, applications and digital videos. In addition, it features Citri-Fi’s certifications including FSSC22000, Non-GMO Project Certification and GRAS.

“Fiberstar’s new website is full of simple digital tools. As a result, our global customers can quickly learn about our clean label functional citrus fiber,” said John Haen, President and CEO of Fiberstar. "Our goal is to reduce the learning curve. Therefore, companies can cut development time to market."

The site is now more mobile and tablet friendly. As a result, ordering samples or contacting the team is a quick click of a button. Additionally, the website also shares multiple social media channels which are key communication platforms now in the food and beverage industry. These channels include Linked-in, Twitter, Facebook, YouTube and Pinterest.

“We continue to invest in new plant-based ingredient technologies as well as digital platforms. As a result, the market is always in tune with our latest developments,” said Mr. Haen.

The Fiberstar website was designed by Nikita McKinder Web Design which specializes in website build and maintenance.