Despite pandemic, Indonesia pet food remains bullish

Indonesia's pet food sector continues to grow in spite of global economic challenges.

Tom Fisk | Pexels.com
Tom Fisk | Pexels.com

New growth targets, new premium products and new-but-experienced companies are keeping the Indonesian pet food sector bullish despite the COVID-19 pandemic

Central Proteina Prima (CP Prima) said it is expanding its pet food production in 2020 as it sets its sights on 30% business growth from sales of food for pet dogs, cats, birds, fish and rabbits. Much of its success will be hinged on sales from its three leading brands: Bolt for dogs and Bolt for cats, Hiro for koi fish and the newly launched Cleo for cats.

Neovia Pet Food Indonesia, for its part, plans to become one of the top five pet food companies in the country in 2020. The subsidiary entered the local pet food market in 2005 with products (mainly for cats) coming from Neovia Group's pet care production facilities in Brazil, Mexico, China and Vietnam.

In February 2019, Neovia’s parent company was acquired by Archer Daniels Midland Company for €1.544 billion (US$1.67 billion) to become a global leader in value-added products and solutions for both production and companion animals.

Other interest in Indonesia pet food

Also taking interest in Indonesia's pet food market is Nutricell Pacific, a veterinary medicine and animal nutrition company, which started 2020 by launching the Ciclos and Must superpremium dog and cat food brands by ADM Animal Nutrition. Nutricell’s President Director Suaedi Sunanto told Asian Agribiz that the combined market knowledge of Nutricell and the animal nutrition expertise of ADM allows them to deliver high-quality pet care solutions and technical services. He also likened Indonesia's pet food business to sugar — for new players attracted by the sweet 23,000 tons of monthly demand for dry and wet pet food.

The Indonesian Pet Food Association estimates its sector to be growing at 20% annually with 60% of the market to be found in Java where the capital Jakarta and other big cities are located. The association also noted that pet food sales via e-commerce are steadily growing, commanding 30% of the market and may soon take away half of the traditional pet food channels' business.

Page 1 of 697
Next Page