Dogster , a networking site for all things dogs, is reporting a 20% increase in ad sales this year, according to reports . The company credits this to its direct relationships with petfood, supply and other consumer brands.
Many of the ads are formatted as coupons and contests, including a recent coupon from Royal Canin Cat Food, resulting in 5,000 takers. Dogster and Catster charge US$10-US$12 CPMs for ads on the sites.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.