Dogster , a networking site for all things dogs, is reporting a 20% increase in ad sales this year, according to reports . The company credits this to its direct relationships with petfood, supply and other consumer brands.
Many of the ads are formatted as coupons and contests, including a recent coupon from Royal Canin Cat Food, resulting in 5,000 takers. Dogster and Catster charge US$10-US$12 CPMs for ads on the sites.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.