Dog and cat ownership climbed 11% between 2004 and 2008, according to the Japan Pet Food Association.
Unicharm plans to focus on selling food for dogs and cats aged 13 years and older.
"The company is adapting well to the changing needs of pet owners," said Kazuaki Hashiguchi, an analyst at Ichiyoshi. "It's focusing on strengthening certain areas that are in demand, maximizing the profitability."
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.