Pet Food News

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Dog food brand usage 2013-2021; Premium up, standard down

Overall, kibble remained a nearly ubiquitous product in U.S. dog owners’ homes, with approximately 94% of U.S. dog owners using kibble consistently for the past decade.

Over time, some dog food and treat brands have grown faster than others, while some have declined in usage rate among U.S. pet owners.


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Taking animals out of the pet food equation

Because Animals already has meat-free products on the market, and hopes to be a pioneer in the cultured meat pet food industry under development.

Because Animals already has meat-free products on the market, and hopes to be a pioneer in the cultured meat pet food industry under development.


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Business-dog

Private equity firm acquired Pet Ventures/Pet ‘n Shape

Pet ‘n Shape is an emerging brand of pet treats and chews that offers a full-line of branded products made from natural ingredients.

Pet ‘n Shape is an emerging brand of pet treats and chews that offers a full-line of branded products made from natural ingredients.


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Mars Petcare further expands Cesar, Sheba, Iams facility

Facility expansion has begun. All phases of the project are scheduled for completion in 2023.
Mars Petcare will invest US$117 million in its Fort Smith, Arkansas, USA pet food manufacturing facility. This pet food facility expansion adds to the US$145 million expenditure announced in January.
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Tips for pet food e-commerce on Target, Amazon, Walmart

E-commerce retailing is just as complex as selling a product on conventional store shelves, while opening up the potential to reach a growing number of pet owners who shop online predominantly.
E-commerce retailing is just as complex as selling a product on conventional store shelves, while opening up the potential to reach a growing number of pet owners who shop online predominantly.
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Human meat cat treats, aliens, vampire ads use humor

In the global pet food industry, humor can build empathy and enhance a brand’s image, but those jokes need to remain sensitive to others.
Pet food companies need to use levity appropriately in marketing. Making internal audiences laugh can help a pet food company too.
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