Dogs and cats have been eating potatoes for years, if for no other reason than they were leftovers from Sunday dinner. However, the intentional declaration of potatoes as a key ingredient in the pet diet is fairly novel.

For centuries tallow was essential to soap and candle making. Not until the late 20th century was fat from ruminants considered as a feed ingredient. Before then, it was much too rare and valuable.

One of the first reports in the literature regarding taurine was its isolation from ox bile in 1901; hence its name was derived from "Taurus" the bull. That's why, among other reasons, today it is found associated with energy drinks like Red Bull, fueling the perception of strength and vitality.

Vitamin E, in the parlance of nutrition, is a key nutrient with specific physiological functions and a chemical with varied configurations and properties. In petfood, we also speak of vitamin E as an ingredient purchased as part of a vitamin premix.

Wheat is the oldest of crops, with the earliest recorded cultivation more than 15,000 years ago. Today, over 4,000 varieties are grown around the world (Posner, 2000). 

Probiotics, or direct fed microbials, are an entire class of live microorganisms with a very complicated but intriguing story

Sorghum or milo, as it is sometimes called, originates from northeast Africa and Asia and is a close cousin to millet and (sugar) cane.

There is nothing simpler and better understood than the egg. Right? Well, egg (product) may be a common ingredient in dog and cat foods, but it’s far from “simple” and frankly may not be all that well understood.