Pet Food Ingredients

Cat trends at SuperZoo: A microcosm of dog food trends

As cat ownership increases and pet owners become more particular, trends familiar in the dog space are gaining prominence in the cat segment.
As cat ownership increases and pet owners become more particular, trends familiar in the dog space showed up at SuperZoo 2019 in the cat products market, too.
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New pet food contrast: decadent versus healthy dog treats

While the recipes were formulated for dogs’ and cats’ digestive systems, their marketing targeted human tastes and desires.
The movement of human trends into pet food follows contradictory paths as pet owners want their pets to enjoy the both hedonistic and healthy foods inspired by human cuisine.
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