Pet Food Ingredients

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Dog food, treat brands adapt marketing post-DCM

To address dog owners’ fears, Icelandic+ executives adapted the marketing of the companies’ dried herring and capelin products for dogs after the FDA announcement.
While the consumer fears of DCM closed a door for some brands as sales of their products declined, a window opened for dog foods and treats positioned to rebrand or reformulate.
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Genetic testing boosts pet food ingredient traceability

Genetic testing of pet foods may affirm marketing claims, while defending dog, cat and other pet food companies from lawsuits and scandals.
During the past few years, several lawsuits and other negative issues arose because of unwanted species being present or labeled ingredients being absent.
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Dog food buyers confused and worried by DCM investigation

As the pet food industry, dog owners and vets continue to wait and look for facts, dog food companies face communicating with concerned dog owners about an uncertain issue.
Dog owners have been asking pet food companies and veterinarians about canine dilated cardiomyopathy.
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