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Pet Food Labeling
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AFIA opposes proposed pet treat weight labeling rule

As opposed to the proposed regulation, AFIA officials noted that many states already adopt a form of the Association of American Feed Control Officials’ Model Bill from the AAFCO Official Publication for the regulation of animal food.
May 21, 2019
Tim Wall
The American Feed Industry Association criticized a proposed pet treat regulation that would require labeling by weight of all pet treats.
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4 clean label pet food production and marketing lessons

The clean label pet food trend challenges manufacturers to create shelf-stable, nutritious and safe pet foods with a limited range of ingredients, while still keeping those products highly palatable.
April 30, 2019
Tim Wall
Pet food industry professionals learned how to meet consumer demands for clean label pet foods at Petfood Innovation Workshop.
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Clean label: A complex pet food trend for pet owners

There is no official definition of “clean label,” but that doesn’t mean pet food customers don’t have plenty of ideas when it comes to shopping for clean label pet food.
April 12, 2019
Lindsay Beaton
Just because there is not an official definition of “clean label,” it doesn’t mean pet food customers don’t have their own ideas of what this means when it comes to shopping for clean label pet food.
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Natural claim influenced 45 percent of pet food buyers

In the results of the survey, 45 percent of pet owners responded that they were more inclined to purchase pet food labeled as “natural”.
March 4, 2019
Tim Wall
In a survey of 100 adult pet owners in the United States, the word “natural” most influenced people’s decision to purchase a particular pet food.
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