To address dog owners’ fears, Icelandic+ executives adapted the marketing of the companies’ dried herring and capelin products for dogs after the FDA announcement.
While the consumer fears of DCM closed a door for some brands as sales of their products declined, a window opened for dog foods and treats positioned to rebrand or reformulate.
The deadline for pet food label adoption in China now extends to March 2020 for pet food companies doing business there, according to government documents.
As pet owners demand more from pet food manufacturers and suppliers, the industry tackles the ways it has handled transparency — and what needs to change.
As pet owners demand more from pet food manufacturers and suppliers, the industry tackles the ways it has handled transparency in the past — and what needs to change to maintain customer satisfaction.
A bill currently up for reading in the Philippines Senate would require pet food makers to include all ingredients and additives used in pet food on the label.
Pet food and human food consumers want purposeful, inherently healthy ingredients, sustainability and transparency from companies providing food products.
A survey shows consumers are often confused by natural human food claims, even when the definition is regulated. The findings can apply to pet food, too.
In the November 2019 issue of Petfood Industry, discover how pet treats can be made from upcycled ingredients, review top trends in dog and cat treats, learn about pet food transparency and more.