Pet Food Labeling

Dog food, treat brands adapt marketing post-DCM

To address dog owners’ fears, Icelandic+ executives adapted the marketing of the companies’ dried herring and capelin products for dogs after the FDA announcement.
While the consumer fears of DCM closed a door for some brands as sales of their products declined, a window opened for dog foods and treats positioned to rebrand or reformulate.
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Transparency: A complex issue for the pet food industry

As pet owners demand more from pet food manufacturers and suppliers, the industry tackles the ways it has handled transparency — and what needs to change.
As pet owners demand more from pet food manufacturers and suppliers, the industry tackles the ways it has handled transparency in the past — and what needs to change to maintain customer satisfaction.
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