Pet Food Labeling

2 new NASC websites provide information on pet supplements

NASC Seal of Quality ensures products are trustworthy
The National Animal Supplement Council (NASC) has introduced two new websites focused on people making buying decisions to help ensure confidence in the products they buy and help provide credible information to animal owners.
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Petfood mislabeling: What you need to know

Consumers are scrutinizing petfood labels more than ever. How do you make sure they're getting the correct information?
Petfood mislabeling is one of the top issues in the industry today. As consumers become more savvy about what their pets are eating, they look to—and depend on—product packaging to point them in the right direction.
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Freeze-dried, refrigerated/frozen petfoods continue strong growth

Natural category accounts for 79% of all new items introduced in 2014, says GfK
The natural food category, which has been driving the petfood market for over 10 years, continues to spawn trends that rise and fall on much shorter timeframes—challenging manufacturers and retailers to keep pace while making a profit, according to GfK's latest data.
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Merrick releases infographic on organic petfood

Topics include value and importance, misconceptions about USDA label
Merrick Pet Care has developed an infographic for its Castor & Pollux Organix brand highlighting organic food and how much it matters to pet parents.
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