Pet Food Labeling

Meat species study: Some petfoods may be mislabeled

Some petfoods contained meats not on label, says researchers
Researchers in Chapman University’s Food Science Program have published a study focused on commercial petfoods marketed for dogs and cats to identify meat species present as well as any instances of mislabeling.
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Grain-free, gluten-free: ensuring your petfood claims stand up to scrutiny

There may not be any government regulations for these claims in petfood, but it’s wise to consider certain factors to make sure your products stay ahead of the game
No observer of the petfood market can miss the pervasiveness of claims such as "grain-free" and "gluten-free" on dog and cat food labels today. There are important factors to consider when making a claim in order for it to survive possible regulatory scrutiny.
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Review board recommends Blue Buffalo modify advertising

Company should discontinue claims that competitors are 'fooling' customers, says NARB
A panel of the National Advertising Review Board (NARB) has recommended that Blue Buffalo Company Ltd. modify its advertisements to avoid any express or implied messages that competing petfood companies are “fooling” or otherwise misleading consumers and modify its online “True BLUE Test” comparison chart.
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