Pet Food Labeling

Meat species study: Some petfoods may be mislabeled

Some petfoods contained meats not on label, says researchers
Researchers in Chapman University’s Food Science Program have published a study focused on commercial petfoods marketed for dogs and cats to identify meat species present as well as any instances of mislabeling.
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Grain-free, gluten-free: ensuring your petfood claims stand up to scrutiny

There may not be any government regulations for these claims in petfood, but it’s wise to consider certain factors to make sure your products stay ahead of the game
No observer of the petfood market can miss the pervasiveness of claims such as "grain-free" and "gluten-free" on dog and cat food labels today. There are important factors to consider when making a claim in order for it to survive possible regulatory scrutiny.
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Review board recommends Blue Buffalo modify advertising

Company should discontinue claims that competitors are 'fooling' customers, says NARB
A panel of the National Advertising Review Board (NARB) has recommended that Blue Buffalo Company Ltd. modify its advertisements to avoid any express or implied messages that competing petfood companies are “fooling” or otherwise misleading consumers and modify its online “True BLUE Test” comparison chart.
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Natura Pet Products to stop selling in Quebec

Bilingual packaging requirements too costly, says company
Natura Pet Products has decided to stop selling its products in Quebec, Canada, due to the country's bilingual packaging requirements. The packaging changes would have been a costly undertaking for the company, said Manon Lapierre, communications manager for Proctor & Gamble Canada, Petcare.
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The Honest Kitchen renews FDA 'Human Grade' claims approval

Company obtains formal statement of no objection to use “human grade” on product labels
The Honest Kitchen has renewed its formal Statement of No Objection with the US Food and Drug Association (FDA) to use the term “human grade” on all of its petfood labels. The company’s human grade foods are produced in a human food facility, not in a petfood plant, using 100% human edible ingredients.
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