Pet Food Labeling

Grain-free, gluten-free: ensuring your petfood claims stand up to scrutiny

There may not be any government regulations for these claims in petfood, but it’s wise to consider certain factors to make sure your products stay ahead of the game
No observer of the petfood market can miss the pervasiveness of claims such as "grain-free" and "gluten-free" on dog and cat food labels today. There are important factors to consider when making a claim in order for it to survive possible regulatory scrutiny.
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Review board recommends Blue Buffalo modify advertising

Company should discontinue claims that competitors are 'fooling' customers, says NARB
A panel of the National Advertising Review Board (NARB) has recommended that Blue Buffalo Company Ltd. modify its advertisements to avoid any express or implied messages that competing petfood companies are “fooling” or otherwise misleading consumers and modify its online “True BLUE Test” comparison chart.
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Natura Pet Products to stop selling in Quebec

Bilingual packaging requirements too costly, says company
Natura Pet Products has decided to stop selling its products in Quebec, Canada, due to the country's bilingual packaging requirements. The packaging changes would have been a costly undertaking for the company, said Manon Lapierre, communications manager for Proctor & Gamble Canada, Petcare.
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The Honest Kitchen renews FDA 'Human Grade' claims approval

Company obtains formal statement of no objection to use “human grade” on product labels
The Honest Kitchen has renewed its formal Statement of No Objection with the US Food and Drug Association (FDA) to use the term “human grade” on all of its petfood labels. The company’s human grade foods are produced in a human food facility, not in a petfood plant, using 100% human edible ingredients.
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Global GMO Free Coalition launched

First globally coordinated network to address GM food and crop industry in media, public and government advocacy areas
The Global GMO Free Coalition launched on May 20, 2014, bringing together GMO Free groups across six continents with a partner membership of more than 4.5 million people. The Global GMO Free Coalition, with more than 60 partner organizations, is the first globally coordinated network to address the genetically modified (GM) food and crop industry in both the media and in public and government advocacy areas.
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Blue Buffalo officially files lawsuit against Nestle Purina

Suit claims defamation, unfair competition, false advertising, violations of trade practice statutes
The Blue Buffalo Company Ltd. officially filed a lawsuit against Nestlé Purina PetCare Company on May 14, 2014. The lawsuit, in response to a lawsuit filed by Purina against Blue Buffalo, claims defamation, unfair competition, false advertising and violations of trade practice statutes.
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