Pet food brands can find success with human grade pet foods, as some pet owners seek to feed foods closer to what they eat themselves, but obstacles exist.

Pet food pricing strategies and product claims on packaging in Chile may be misleading to pet owners, according to a new consumer study from 2021.

The types of pet foods consumers are searching for online can provide important clues, but some product claims or attributes may be just a point of entry.

As brand loyalty declines and product diversity increases, pet food packaging needs to grab eyes both in physical stores and online, where shelf placement no longer helps to differentiate products.