Pet Food Labeling


Health, trust top reasons for pet food clean label trend

Pet owners have blurred the line between their health and the health of their animals, and are responding to both with the same product label demands.
Learn about the consumer driving forces behind the clean label trend, as well as where the pet food industry sees the trend going in the future.
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Accurate pet food calorie estimates may fight obesity

This diversification of pet food options may have implications for calculations used to estimate a particular formulation’s energy and nutrient content.
Providing accurate calorie estimates helps pet owners avoid feeding their animals more energy than they need in a day. Improving calculations and subsequently calorie labeling could help fight the growing obesity problem in pets.
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Innovative packaging designs for inventive pet food

Pet food packaging designers must anticipate pet owners’ reactions to their graphics and colors.

As brand loyalty declines and product diversity increases, pet food packaging needs to grab eyes both in physical stores and online, where shelf placement no longer helps to differentiate products. 

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Mars sues Simmons over dog food label similarities

Mars Petcare filed a lawsuit alleging that Simmons Pet Food’s Signature brands copied the packaging of Pedigree dog food, which the Mars stated is the best-selling brand by revenues in the United States in 2020.
Mars believes that Simmons infringed on Pedigree’s trade dress by using the same label colors and design elements.
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'3 circles' scientific analysis of pet food brand strategy

Scientific literature about pet food remains small compared to other fields. Most research on pet food focuses on nutrition, health and ingredient usage.
Pet food companies reevaluate their marketing strategies to ensure that they are providing the products that pet food customers want.
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