As pet owners demand more from pet food manufacturers and suppliers, the industry tackles the ways it has handled transparency — and what needs to change.

The bill would require pet food makers to include all ingredients and additives used in the food on the label.

The market researchers published their prognostications in the third edition of “Pet Treats and Chews in the U.S.”

Despite a shortage of empirical research, many pet owners reject ethoxyquin in their pets’ food.

Marketing researchers observed that older owners of dogs can indeed learn new tricks, or purchasing habits.

Adding calorie counts to European pet treat labels could help dog and cat owners maintain pets’ ideal weights.

As opposed to the proposed regulation, AFIA officials noted that many states already adopt a form of the Association of American Feed Control Officials’ Model Bill from the AAFCO Official Publication for the regulation of animal food.

PMMI weighs in on a current pet food industry trend.