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Pet Food Labeling
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4 clean label pet food production and marketing lessons

The clean label pet food trend challenges manufacturers to create shelf-stable, nutritious and safe pet foods with a limited range of ingredients, while still keeping those products highly palatable.
April 30, 2019
Tim Wall
Pet food industry professionals learned how to meet consumer demands for clean label pet foods at Petfood Innovation Workshop.
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Clean label: A complex pet food trend for pet owners

There is no official definition of “clean label,” but that doesn’t mean pet food customers don’t have plenty of ideas when it comes to shopping for clean label pet food.
April 12, 2019
Lindsay Beaton
Just because there is not an official definition of “clean label,” it doesn’t mean pet food customers don’t have their own ideas of what this means when it comes to shopping for clean label pet food.
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Natural claim influenced 45 percent of pet food buyers

In the results of the survey, 45 percent of pet owners responded that they were more inclined to purchase pet food labeled as “natural”.
March 4, 2019
Tim Wall
In a survey of 100 adult pet owners in the United States, the word “natural” most influenced people’s decision to purchase a particular pet food.
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2 pet food label types share more nutrition information

Certain types of labels offer more space for data and background information about the dog, cat and other pet foods contained within.
February 28, 2019
Tim Wall
Nutrition information on pet food labels may strongly influence consumers’ purchasing decisions. Certain labels offer more space for data and background information.
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non gmo labeling

4 top influences on pet food purchases, nutrition info #1

Overall, pet owners craved information about the nutritional value of pet products and wanted that information clearly and abundantly presented on pet food packaging.
February 13, 2019
Tim Wall
Four factors most influence pet owners’ decisions to purchase particular pet foods in a survey by pet food packaging manufacturer Luminer.
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non gmo labeling

4 probiotics used in pet food may be renamed by AAFCO

A working group of the Association of American Feed Control Officials (AAFCO) proposed reclassifying several species of microorganism used as probiotics in pet food.
September 10, 2018
Tim Wall
These proposed changes still need to be accepted by the AAFCO membership at large before taking effect.
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