Pet Food Labeling

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What ‘Pet Fooled’ gets right about consumer confusion

Though the new documentary claiming to “expose” the pet food industry’s unwillingness to communicate the truth gets a lot wrong, it does pin down one facet of consumers the industry has been aware of for some time.
Though the new documentary claiming to “expose” the pet food industry’s unwillingness to communicate the truth gets a lot wrong, it does pin down one facet of consumers the industry has been aware of for some time.
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An aisle of different wet and dry cat food

US dominates pet food market new product launches

Innova Market Insights studied the US pet food market from 2015-16.
One-third of all global pet foods launched between September 2015 and September 2016 were US launches, according to Innova Market Insights data.
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ingredients-label

Update on pet food labeling at AAFCO mid-year meeting

The Pet Food Committee accepted carbohydrate-related label guarantees, will further consider revised definitions for "pet" and "specialty pet" on AAFCO Model Bill
The Pet Food Committee discussed carbohydrate-related labeling rules and details on a pet food labeling workshop during the Association of American Feed Control Officials (AAFCO) "mid-year" meeting, held January 16-18.
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