Pet Food Labeling

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Pet food labels: 3 new product trends at SuperZoo

This article is part of a Petfood Industry series that explores labeling issues.
In the new product showcase of SuperZoo, the claims made on the labels of many new dog and cat foods followed three trends focused on ethical concerns and pet health.
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How to market pet food in Mexico and Brazil

Mexican and Brazilian pet owners tend to look for similar phrases on pet food packaging.
The similarity between Mexican and Brazilian pet owners may indicate that comparable pet food trends run throughout the Latin American pet food market.
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Pet food labels: Made in the USA

Made in the USA pet food creates challenges for pet food formulators and ingredient procurers.
Labeling a pet food or treat as “Made in the USA” can enhance consumers’ trust in that product and help those dog and cat foods stand out to buyers.
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What ‘Pet Fooled’ gets right about consumer confusion

Though the new documentary claiming to “expose” the pet food industry’s unwillingness to communicate the truth gets a lot wrong, it does pin down one facet of consumers the industry has been aware of for some time.
Though the new documentary claiming to “expose” the pet food industry’s unwillingness to communicate the truth gets a lot wrong, it does pin down one facet of consumers the industry has been aware of for some time.
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