Pet Food Labeling

Pet food labels: 3 new product trends at SuperZoo

This article is part of a Petfood Industry series that explores labeling issues.

July 31, 2017

In the new product showcase of SuperZoo, the claims made on the labels of many new dog and cat foods followed three trends focused on ethical concerns and pet health.

Pet food trends: Is clean label the new natural?

July 17, 2017

Debbie Phillips-Donaldson

As natural pet foods and human foods have become so common, a new trend – clean label – is making its mark. But do consumers understand what it means?

How to market pet food in Mexico and Brazil

Mexican and Brazilian pet owners tend to look for similar phrases on pet food packaging.

June 27, 2017

Tim Wall

The similarity between Mexican and Brazilian pet owners may indicate that comparable pet food trends run throughout the Latin American pet food market.

Pet food labels: Made in the USA

Made in the USA pet food creates challenges for pet food formulators and ingredient procurers.

June 21, 2017

Tim Wall

Labeling a pet food or treat as “Made in the USA” can enhance consumers’ trust in that product and help those dog and cat foods stand out to buyers.

Clean label rating site misleading to pet food consumers

May 15, 2017

Debbie Phillips-Donaldson

Consumers are interested in clean pet food labels, but the deceptively named Clean Label Project doesn’t help them find or compare clean labels at all.

#tbt Ups, downs of 'Made in the USA' pet food, treats

Using “Made in the USA” claims on pet food can draw both consumer interest and ire.

May 11, 2017

Tim Wall

While pet food packaging designers draw consumer attention using “Made in the USA” labeling, sometimes it can draw negative attention.

What ‘Pet Fooled’ gets right about consumer confusion

Though the new documentary claiming to “expose” the pet food industry’s unwillingness to communicate the truth gets a lot wrong, it does pin down one facet of consumers the industry has been aware of for some time.

May 7, 2017

Lindsay Beaton

Though the new documentary claiming to “expose” the pet food industry’s unwillingness to communicate the truth gets a lot wrong, it does pin down one facet of consumers the industry has been aware of for some time.