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Pet Food Labeling
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5 packaging trends that appeal to pet food buyers

December 22, 2016

Pet food consumers will likely be attracted by packaging that combines structure with branding, extends online and incorporates technology or experiences.

FTC concluded false-advertising charges against Eukanuba

Allegations related to longevity claims made by Mars Petcare US about the dog food brand.

December 14, 2016

Tim Wall

On December 13, the Federal Trade Commission has approved a final consent order with Mars Petcare US, Inc. settling false-advertising charges.

Clear pet treat labels may help maintain therapeutic diets

A veterinarian suggested that pet treat packages prominently display their compatibility with particular pet foods.

November 28, 2016

Tim Wall

Clear labeling of pet treats’ compatibility with special diets is especially important over the Thanksgiving, Christmas, New Year and other holidays.

Is it time to ‘modernize’ pet food labels?

A newly formed group indicates the potential for changes down the line.

November 9, 2016

David A. Dzanis, DVM, PhD, DACVN

A newly formed group indicates the potential for changes down the line.

Grain-free pet food rebrand succeeds for Health Extension

Allergix pet food line is now named Health Extension Grain-Free.

October 7, 2016

Tim Wall

The marketing strategy worked, and the rebranded dog and cat food line has been very well received, said Health Extension's president and COO.

How to successfully rebrand cat, dog food packaging

Petfood Forum presenter shares tips for more effective pet food rebranding.

September 29, 2016

Tim Wall

Lessons from the rebranding of Oxbow Animal Health were discussed by Stefan Hartung, creative director for Ideas that Kick, at Petfood Forum 2016.

An aisle of different wet and dry cat food

#tbt Evolution of pet food packaging trends since 2007

Dog and cat food containers follow some of the same trends as 10 years ago.

September 15, 2016

Tim Wall

Nearly ten years ago, Petfood Industry presented trends in pet food packaging coming out of Expozoo 2007 in Paris. Many of those trends are similar to those of today.