Pet Food Market Trends

Covid-19-shopping

Premium pet food buyers double down on e-commerce

Unsurprisingly, online purchasing patterns have seen more loyalty in the last few months than in-person shopping methods.
Unsurprisingly, online purchasing patterns have seen more loyalty in the last few months than in-person shopping methods as pet owners stay home during the COVID-19 pandemic.
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March online pet food sales grew 77% over 2019; Dry 84%

Pet food sales online were 21% higher in January 2020, compared to 2019. The largest online sales growth occurred in dry pet food, which increased 84% over the same month in 2019.
Online sales of pet food were already growing steadily in the Unites States before the COVID-19 pandemic restricted pet owners’ movements.
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Hill’s Pet Nutrition sales at US$719 million in Q1 2020

Sales of Hill's Pet Nutrition in the United States and Europe led organic growth for parent company Colgate-Palmolive in the first quarter of 2020.
Net sales of Hill’s increased 20% compared to this time last year to reach US$719 million, up from US$600 million in the first three month of 2019.
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