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Pet Food Market Trends
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Iran-pet-food-market

Iran’s pet food market in chaos

U.S. sanctions against Iran have negatively affected pet food imports into the country, causing price spikes and low supplies.
May 9, 2019
Vladislav Vorotnikov
Iran’s pet food market has suffered significantly from U.S. sanctions against the country, which have especially hit pet food imports.
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Business woman has a marketing breakthrough

How can science, marketing co-exist in pet food?

Panelists at Petfood Forum discuss what is driving pet food product development
May 8, 2019
Ann Reus
Can science and marketing both win in the pet food industry? Five industry experts tackled this topic during the panel discussion, “Science vs. marketing: What’s driving pet food product development?” during Petfood Forum 2019 in Kansas City, Missouri, last week.
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pet owner online shopping

Pet owners purchase products, services from multiple channels

Online shopping for pet products is up, but that doesn’t mean the industry is divided
May 1, 2019
Ann Reus
While most consumers who purchase pet products or services are buying at least some of them online, the internet has not divided the industry into e-commerce vs. brick and mortar store sales, according to David Sprinkle, publisher and research director at Packaged Facts.
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pet food colorful

How to build a better relationship with your color supplier

As pet food manufacturers look to replace synthetic colors with natural alternatives, find out how to work with your color supplier to get the best results.
April 30, 2019
Ann Reus
Pet food manufacturers can do several things to improve their working relationships with their color supplier, according to Katie Rountree of DDW - The Colour House, who spoke Tuesday at Petfood Forum’s Tech Talks in Kansas City, Missouri.
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dog in supermarket

How premiumization is driving pet food evolution

Pet owners increasingly identify their pets as family members and feed them as such, providing great opportunity for manufacturers to cater to this trend.
April 30, 2019
Alyssa Conway
Pets are being thought of more than ever as part of the family and demanding the same premium nutrition for their pets as for themselves, leaving much potential for innovation in pet food.
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