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Pet Food Market Trends

Blue Buffalo may shift towards wet pet food and treats

By the end of this fiscal year, Blue Buffalo plans to double FDM distribution. Meanwhile, the company is introducing new products into the FDM channel.
Blue Buffalo executives may steer the pet food brand’s product mix towards wet pet foods and treats as the company further expands in the food, drug and mass market (FDM) retail channel.
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Correction: Top 5 pet food brands on Amazon in 2018

Overall pet food sales on Amazon reached an estimated US$1 billion in sales in 2018.
EDITOR'S NOTE: Pete Andrews, director of insights at Edge by Ascential, said, “There was incorrect data published in our recent press release. We quoted that Taste of the Wild has decreased in market by 20 percent. Upon further review, our data in fact shows that their 1st Party market share on Amazon has stayed constant throughout the year."
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