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Natural / Organic Pet Food
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Lucky & Prince: Human-grade pet food at affordable prices

This London- and Bavaria-based premium pet food company focuses on providing an affordable, ethical option for pet owners looking to feed high quality and human grade.
July 10, 2019
Lindsay Beaton
The premium European pet food company Lucky & Prince focuses on providing an affordable, ethical option for pet owners looking to feed high-quality and human-grade dog food.
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8 trends shape demand for pet food worldwide

Deciding which of those trends to follow allows pet food brands to differentiate themselves by appealing to specific pet owners’ demands.
May 30, 2019
Tim Wall
Pet owners worldwide, especially younger ones, increasingly demand that their dogs, cats and other pets’ diets follow these trends.
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Lab-grown meat may provide taurine for vegan dog, cat food

Most taurine supplemented into pet food comes from industrial laboratories, knocking it out of the running for clean label.
May 15, 2019
Tim Wall
Taurine from lab-grown meat may allow pet food formulators to make vegan and vegetarian dog and cat foods, while avoiding dilated cardiomyopathy and adhering to the clean label trend.
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Dogs and cats readily accept insect-based protein and oil

Dogs readily accepted the kibble with black soldier fly meal at up to 20% inclusion and with insect-based oil at up to 5%.
May 2, 2019
Tim Wall
In feeding trials with both dogs and cats, pet foods made with insect-based ingredients had similar palatability and digestibility to kibble containing conventional pet food protein and oil sources.
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How premiumization is driving pet food evolution

Pet owners increasingly identify their pets as family members and feed them as such, providing great opportunity for manufacturers to cater to this trend.
April 30, 2019
Alyssa Conway
Pets are being thought of more than ever as part of the family and demanding the same premium nutrition for their pets as for themselves, leaving much potential for innovation in pet food.
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4 clean label pet food production and marketing lessons

The clean label pet food trend challenges manufacturers to create shelf-stable, nutritious and safe pet foods with a limited range of ingredients, while still keeping those products highly palatable.
April 30, 2019
Tim Wall
Pet food industry professionals learned how to meet consumer demands for clean label pet foods at Petfood Innovation Workshop.
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Smoke and vinegar as clean label pet food ingredients

Petfood Innovation Workshop attendees visited seven stations featuring aspects of how pet food companies can meet dog, cat and other pet food owners’ demands for clean label pet food.
April 29, 2019
Tim Wall
Although consumers demand easy-to-understand recipes, clean label pet foods can be anything but simple for formulators.
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Pet owners trust mass market and natural diets equally

Contrary to many pet food industry professionals’ beliefs, pet owners may not trust natural pet food any more than conventional, mass-market diets.
April 25, 2019
Tim Wall
People employed in the dog, cat and other pet food industry believed that a strong majority of pet owners considered natural and organic pet food to be more trustworthy.
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