Natural / Organic Pet Food

Global Pet Food Stores to expand into western Canada

Company president says region could see four to six stores open within next 18 months
Global Pet Food Stores Inc. is reportedly planning to expand its natural and organic petfood stores into the western Canadian market. The company, which currently operates two stores in the US and 155 stores in Canada, recently opened its latest store in Calgary, Canada. 
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Natural pet products market to grow 23 percent in 2013

Natural petfood, pet care product sales to grow from US$4.1 billion in 2012 to US$9.4 billion by 2017
The US market for natural pet products is projected to grow 32 percent in 2013 as retailers devote more shelf space to the expanded natural petfood and pet care product offerings by manufacturers, according to Packaged Facts. The report, "Natural, Organic and Eco-friendly Pet Products in the US," estimates combined sales of natural petfoods and natural pet care products will grow by 10 percent to 15 percent over the period from 2014-17.
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Natural petfood: It’s all about the ingredients

Many petfood trends and marketing pitches focus on natural, often featuring what’s not in the product as much as what is
The most important marketing and product trends in natural petfoods have always involved—quite naturally—what the products are made of. But the ingredients thrust gained much momentum as a result of the spring 2007 petfood recalls, and the petfood industry’s fixation on ingredients continues to this day as product recalls keep the consumer focus on product quality and marketers tussle to make their products stand out from the superpremium pack.
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Dr. Harvey's introduces new canine formula at SuperZoo

New Veg-to-Bowl Fine Ground formula is a pre-mix meal for dogs.
Dr. Harvey’s introduced its newest canine formulation, Veg-to-Bowl Fine Ground, at Pet SuperZoo in Las Vegas, Nevada, USA, September 11-13. The new formula is grain free and has nine dehydrated vegetables and herbs.
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By Nature Pet Foods launches online resource for dogs owners

New resource offers tips for dog owners, tells story of rescued dogs
By Nature Pet Foods has launched a new online resource that features the journey back to health of a former bait dog and offers an engaging way for pet owners to access tips on dog ownership. The new resource tells the story of Colin, an American Bulldog that was used as a bait dog before being found on the streets of Miami, Florida, USA, as well as features two other dogs, all rescued by Big Dog Ranch Rescue and adopted into homes. 
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New natural petfood store opens in Illinois, USA

Graham's Pet Depot makes 30th franchise location for Labrador Franchises
Labrador Franchises Inc., operator of the Pet Depot Franchise, opened its 30th franchise location in Elk Grove Village, Illinois, USA: Graham’s Pet Depot. Owned and operated by Valerie Graham and her brother David Graham, the store provides customers with 5,500 square feet of natural petfood and supplies for all companion animals, along with a professional pet grooming salon. 
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Rush Direct treats pets right

This woman-owned and family-run company hopes to take over the natural market with a novel ingredient and a focus on sustainability and safety
Since 2003, Rush Direct has manufactured pet treats, jerkies and other products—some under its own brands and some in partnership with other petfood companies, including in Brazil. Now the company has launched a new all-natural premium brand, Ferrera Farms Naturals, that includes dog chews, freeze-dried treats and products from red propolis, which comes from beehives.
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Bar chart of US consumer pet product purchases

Why private label petfood matters

Despite slow mass market advance in the US, petfood marketers would be wise not to ignore the inroads being made by private label
Economic sluggishness notwithstanding, petfood remains private label resistant in the US mass channels tracked by SymphonyIRI (supermarkets, drugstores and mass merchandisers excluding Walmart). During 2011, total US sales of petfood rose 1.8%, while private-label sales of petfood fell 4.4%.
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Halo offers new vegan dog food option

New plant-based Vegan Garden Medley for Dogs offers alternative to traditional petfoods
Halo, a petfood company co-owned by Ellen DeGeneres, recently released a new vegan formula dog food, Vegan Garden Medley for Dogs. This plant-based dog food contains no preservatives or meats found in other petfoods. 
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