Natural / Organic Pet Food

Kaytee Products chooses recyclable packaging for natural petfood line

Paperboard packaging, natural colors, cartoon graphics reflect the petfood line, Kaytee says
When Kaytee Products Inc. launched Nature’s Benefits, a natural petfood line for birds and small animals, the company used vibrant graphics and sustainable packaging to make the products stand out. Kaytee’s design agency, Directions Inc., came up with the concept of using the emotional bond consumers and their pets have to market the petfood line on store shelves, through cartoon artwork with natural colors and muted tones.
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Small animal and bird products roundup

Internationally the small animal and bird market is teeming with innovative, healthy and marketable products that deserve a spotlight
Very often the small animal and bird sector of petfood is overshadowed by the rapidly growing and ever-adapting-to-the-human-food-market that is dog and cat food. Although these tinier creatures have smaller mouths to feed, their pet parent’s appetites for innovative, healthy and fun products for their hamsters, gerbils, ferrets, chinchillas, rabbits and birds continues to be ravenous.
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Calico cat lying in vineyard leaves

Market update: natural and organic petfood

The latest data from Packaged Facts on hot trends and what the future holds for the US natural and organic pet market
US retail sales of natural pet products had been growing at teen double-digit rates since 2002, but during 2007 sales leapt 43%, according to the Packaged Facts Natural, Organic and Eco-Friendly Pet Products in the US report. As major marketers of petfood stormed mass channels with line extensions and new brands, including Iams with Healthy Naturals and Mars with Goodlife Recipe, mass-market sales of petfood surged more than 500%, while sales in the pet specialty channel (where the large majority of natural petfood sales still occur) rose 15% as new and existing brands continued to trend toward natural.  
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Nothing but natural

Aunt Jeni's Home Made promotes the health and longevity of pets with their natural and raw lines of products
Aunt Jeni’s Home Made promotes the health and longevity of pets with their natural and raw lines of products
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