Natural / Organic Pet Food

dog in supermarket

How premiumization is driving pet food evolution

Pet owners increasingly identify their pets as family members and feed them as such, providing great opportunity for manufacturers to cater to this trend.
Pets are being thought of more than ever as part of the family and demanding the same premium nutrition for their pets as for themselves, leaving much potential for innovation in pet food.
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4 clean label pet food production and marketing lessons

The clean label pet food trend challenges manufacturers to create shelf-stable, nutritious and safe pet foods with a limited range of ingredients, while still keeping those products highly palatable.
Pet food industry professionals learned how to meet consumer demands for clean label pet foods at Petfood Innovation Workshop.
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Cat-cleaning-self

Smoke and vinegar as clean label pet food ingredients

Petfood Innovation Workshop attendees visited seven stations featuring aspects of how pet food companies can meet dog, cat and other pet food owners’ demands for clean label pet food.
Although consumers demand easy-to-understand recipes, clean label pet foods can be anything but simple for formulators.
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Pet owners trust mass market and natural diets equally

Contrary to many pet food industry professionals’ beliefs, pet owners may not trust natural pet food any more than conventional, mass-market diets.
People employed in the dog, cat and other pet food industry believed that a strong majority of pet owners considered natural and organic pet food to be more trustworthy.
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11 pet food sustainability articles as of Earth Day 2019

As of April 22, 2019, these eleven Petfood Industry news articles, blogs, features and press releases have covered topics related to environmental and social sustainability.
Subjects ranged from the environmental effects of novel pet food ingredients to recyclable pet food packaging.
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Clean label: A complex pet food trend for pet owners

There is no official definition of “clean label,” but that doesn’t mean pet food customers don’t have plenty of ideas when it comes to shopping for clean label pet food.
Just because there is not an official definition of “clean label,” it doesn’t mean pet food customers don’t have their own ideas of what this means when it comes to shopping for clean label pet food.
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Quinoa pet food ingredients help, hurt Andean farmers

Pet food companies now use quinoa for its superfood reputation, but the popularity of the crop had repercussions for the people who first domesticated it.
While the nutritional benefits of quinoa may be straightforward, the economic, cultural and environmental factors related to the cultivation of quinoa hold complexities.
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Lab-grown mouse-meat cat treat aided by DNA research

Because Animals does not yet sell their mouse muscle cat treats, but already has plans to tackle regulatory issues and expand their product line.
Because Animals put scientific knowledge to use making cell-cultured mouse-meat as a novel ingredient in cat treats.
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Pet owners most want plant-based diet nutrition info

20 million vegan, vegetarian pet owners may live in U.S. Fifty-eight vegans and one vegetarian were the only survey participants who fed their pets plant-based diets.
Scientists asked pet owners about their own dietary preferences and their beliefs and behaviors about plant-based dog and cat foods.
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