Pet Food Packaging

4 clean label pet food production and marketing lessons

The clean label pet food trend challenges manufacturers to create shelf-stable, nutritious and safe pet foods with a limited range of ingredients, while still keeping those products highly palatable.
Pet food industry professionals learned how to meet consumer demands for clean label pet foods at Petfood Innovation Workshop.
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Natural claim influenced 45 percent of pet food buyers

In the results of the survey, 45 percent of pet owners responded that they were more inclined to purchase pet food labeled as “natural”.
In a survey of 100 adult pet owners in the United States, the word “natural” most influenced people’s decision to purchase a particular pet food.
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2 pet food label types share more nutrition information

Certain types of labels offer more space for data and background information about the dog, cat and other pet foods contained within.
Nutrition information on pet food labels may strongly influence consumers’ purchasing decisions. Certain labels offer more space for data and background information.
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Terracycle, Mars Petcare recycling UK pet food packaging

Currently, some pet food packaging can not be recycled via curbside pick-up.
Through Terracycle’s system, pet owners in the United Kingdom can recycle their animal's food packaging from any brand by dropping it off at certain locations around the country or by mailing it to Terracycle.
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