Pet Food Company Profiles

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Three Dog Bakery: 25 years of premium product innovation

A history of firsts and a recent acquisition have primed this dog bakery for continued petfood industry success.
Celebrating its 25th anniversary in 2014, in addition to being recently acquired by a private equity group, Three Dog Bakery aims to broaden its horizons and strengthen its presence in the petfood industry.
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Mogiana Pet pushes for premiumization

The Brazilian petfood manufacturer is driving growth, knowledge and segmentation in a developing global market
“Wet food and foods with functional claims are also a very common, strong trend,” Eduardo Aron of Mogiana Pet explains. “There are also a lot of holistic and natural petfoods. The Brazilian petfood market is certainly still underdeveloped, but it’s already starting to mirror human food trends like in other more developed markets in the world.”
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Chicken Soup for the Soul expands petfood distribution

Petfood brand hopes to reach more pet parents with new packaging, a pet rescue message and added protein
The key to growth for Chicken Soup for the Soul petfood? Closing the significant gap between the number of people who know and trust the Chicken Soup brand of books and media and the number of those people who know the same company has a superpremium petfood line. “We are reaching out directly to consumers and driving them to their local independent pet specialty stores to find our products,” explains CEO Chris Mitchell.
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TurboPup leads a new petfood category with meal bars for dogs

Promoting outdoor activities between pet parent and dog is the mission of this innovative, grassroots company
“These are basically Power Bars for dogs,” explains Guerrero of the TurboPup concept. “So what it is, is a complete meal. Whenever you take your dog on the trail or go camping with them, all you need to take is this.”
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Pure Pet Food boasts rapid growth with dehydrated dog dinners

Two childhood friends are poised to take on the petfood industry with their human-grade facility, a first in the UK
“As dog owners are becoming more educated about what is actually in commercial foods, and how they are made, many are turning to feed low processed, raw and home cooked meals, using high quality ingredients,” says Pure Pet Food co-founder Daniel Eha. “Pure takes away the inconvenience, health risks and costs that raw feeding and home cooking can bring, while providing a healthier alternative to those feeding one of the current commercial options.”
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Holistic petfood company expands to include cats, alternative formulas

Canine and Feline Caviar Pet Foods offers alkaline petfood with the promise of better health for pets
Like many holistic petfood brands, the story of Canine & Feline Caviar Pet Foods starts with a family pet with health issues and a pet parent fed up with the traditional veterinary diets available. Moguls the Great Dane was constantly plagued with allergies and skin problems, but lived to be 17 years old thanks to Canine Caviar, states the company website.
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Industry newcomer launches with a US-first in petfood packaging

Caru Pet Food hopes to distinguish itself on the shelf with Tetra Pak
As of press time, Adrian and Pamela Pettyan, co-owners and founders of Caru Pet Food, were on the cusp of their big brand launch at Global Pet Expo in March 2014. "We are encouraged by the responses we have received from consumers to date about both our delicious (as per the dogs, of course) dog food and the unique packaging," says Adrian. "Consumers have told us that their dogs find our food irresistible to eat and they love the ease at which they can store and serve the food, owing to the uniqueness of Tetra Pak containers."
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Simpsons Premium poised to export petfood around the world

UK-based, family-run dog food company ready to take over Europe and beyond
Simpsons Premium is a family-run, holistic petfood business that was established in 2009 with one goal in mind: to provide pet parents with an affordable, superpremium, nutritionally complete dog food. "Our dogs are more than pets to us, they are part of the family, and it was important that we knew down to the last ingredient what went into their diet," says Lisa Simpson, co-founder of the dog food brand.
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